Haysto Launches Picnic - Mortgages For Modern Life

Big news from us at Haysto…

We’re excited to announce the launch of our new brand:

Picnic – Mortgages for Modern Life 🎉

Since launching Haysto in 2021, we’ve helped thousands of people with complex credit or self-employed income become homeowners, often after being told ‘no’ elsewhere.

But over the past year, we’ve seen more and more mainstream customers come to us for the same reason: they want honest, human mortgage advice, combined with our industry-leading digital-first service. Picnic is built for them and powered by the same technology, team and philosophy that made Haysto the UK’s leading specialist broker.

Both Haysto and Picnic customers will be run on Haya, our end-to-end mortgage platform, allowing a seamless experience as people’s financial needs change.

We’re scaling fast and have kicked off a major recruitment drive, including the appointment of John Gili-Ross, who brings senior leadership experience from Connells Group and Just Mortgages, and will lead our Picnic Advisor Team.

” We’ve built the technology, infrastructure, systems and teams to deliver outstanding results for the most complex customer needs. Now more mainstream borrowers are coming to us for the same experience — and Picnic is our answer to that demand.

Backed by investors who share our vision of transforming the UK mortgage market, the launch of Picnic as a stand-alone brand is a key step. It sets us up for the 2026 rollout of our AI-driven Eligibility Engine and consumer-facing Mortgage Co-Pilot, which will reshape how UK consumers start and complete their home-buying journey.”

Jonny Moulton, CEO

Picnic — Mortgages made simple

Picnic is a modern mortgage advice service that makes homeownership straightforward, honest and accessible. Built as a sister brand to Haysto, Picnic takes the complexity out of mortgages for people who want clear, no-nonsense guidance. We combine expert advisers, plain English guidance, and technology that does the heavy lifting, so customers get faster answers, better choices, and fewer surprises.

Where Haysto specialises in taking on the toughest, most unconventional cases, Picnic is designed for the mainstream customer who values transparency and speed without losing specialist know-how. We shop the market, explain the options, and help people choose the mortgage that actually fits their life — not the other way round.

Picnic is headquartered in Norwich and operates across the UK. 

Website: picnicmortgages.com