Haysto Secures Major Investment To Further Growth And Digital Innovation

Haysto secures multi-million-pound investment from key strategic partner

Digital-First Broker Haysto is pleased to announce a multi-million-pound investment from HLPartnership (HLP) in partnership with BetterHome Group, a market leader in South Africa’s property industry. This investment will allow Haysto to accelerate its growth and product innovation.

Haysto has established itself as a disruptive force for change in helping those who have grown tired of hearing the word ‘no’, championing clarity and empowering people navigating the complex mortgage landscape. With this investment, Haysto is poised to further cement its market leadership, offering unparalleled customer experience and innovative solutions. 

Jonny Moulton, CEO of Haysto, said: 

“Firstly, a huge thank you to our team who are second to none and have made this milestone possible as well as our seed investors, Rishi Khosla, CEO of OakNorth, and Steve Garnett, former Salesforce and Oracle executive. 

Since launching three years ago with very little outside capital Haysto has grown to be the number one brand in the specialist market, helping thousands of people become homeowners who were previously told ‘no’. 

With a strong underlying financial model this investment will be used to accelerate the development of our platform, specifically as we deploy AI into workflows and extend the reach of our brand through new strategic partners to help more people, both in the specialist and mainstream markets. 

Being in a position where we didn’t need capital, we were fortunate that we could be selective when choosing a partner. Christopher Tanner, CEO of HLP, has been a great supporter of Haysto from day one, providing invaluable resources and counsel. BetterHome Group is an industry leader; from the first time I met Rudi, I could tell his shared passion for customer outcomes, vision, and hunger would not only be a great fit for HLP but also a great partner for Haysto.

Christopher Tanner, CEO of HLP, said: 

“At HLP, we are committed to supporting our broker firms in driving their businesses forward and delivering excellent customer outcomes. Since joining our network in 2021, Haysto has made remarkable progress as a digital-first broker, using their innovative Haya platform to simplify complex mortgage journeys for customers who face unique challenges. By harnessing technology to streamline applications and improve efficiency, their approach perfectly aligns with HLP’s focus on empowering the future of the mortgage market through innovation. This investment represents an exciting opportunity to support one of our firms as they push boundaries, embrace digital advancements, and set a new standard for what’s possible in the mortgage industry.”

Rudi Botha, CEO of BetterHome Group, said: 

“Our investment in Haysto reflects our commitment to empowering businesses that enhance the homeownership journey through innovative solutions. Haysto's digital-first approach and dedication to assisting customers with unique challenges align seamlessly with our mission to make every step of the home journey a dream experience. By combining our resources and expertise, we aim to support Haysto in setting new standards in the mortgage industry, ultimately helping more individuals achieve their homeownership dreams.”