Haysto welcomes Jonny Magill as Chief Commercial Officer

Haysto moves into next growth phase and expansion

Digital First mortgage broker Haysto has appointed Jonny Magill, former Purplebricks’ Chief Sales Officer, as its Chief Commercial Officer. 

His appointment will drive the digital-first broker—whose platform is the only end-to-end solution for the specialist mortgage market - to scale as it reaches more customers who don't fit the mainstream idea of the ‘ideal mortgage applicant’. 

Jonny joins at a crucial time in Haysto’s growth cycle, offering significant operational and commercial oversight as the company looks to capitalise on its rapid growth in the specialist mortgage advice sector since its launch in 2021. 

As a member of the board that executed Strike Ltd's takeover of Purplebricks plc in June 2023, Jonny assumed the role of Chief Sales Officer, reporting to Purplebricks CEO. During his tenure, he increased average revenue per head (50%) by instituting clear performance metrics and oversight. Jonny also played a key role in integrating the two businesses’ entire national workforce of some 800 staff, providing a new operational model within three months. 

Haysto is excited to welcome Jonny as it strives to consolidate its position as the UK’s No. 1 provider of specialist mortgage advice by doubling the sales, mortgage advisor, delivery and insurance teams before the end of 2024. It will also continue to build innovative technology to streamline the mortgage process while forging strategic partnerships.

Speaking on his new appointment, Jonny said: 

“As soon as I met Jonny Moulton, I knew I wanted to join Haysto. The business has already taken huge steps since it was first established, and I firmly believe we can build so much more, helping people at some of the most important stages in their lives. I’m particularly impressed by the commitment to harness the best technology and blend it with the very best people. I can’t wait to meet the whole team and get started.”

Jonny Moulton, Co-founder and CEO of Haysto, said:  

“Jonny’s appointment is a significant investment in our future as we continue to build on our strong performance this year. With the backing of a new large strategic investor, we’re set to see significant growth over the next 12 months. We’re making bold moves to significantly expand our engineering team and establish a separate Office of the CTO to drive our AI initiatives. Additionally, we’re focused on building an ecosystem of large partners that will help us reshape the specialist mortgage space. Jonny’s experience in scaling early-stage companies, including the acquisition of Purplebricks, brings the relevant background, expertise, and a few hard-earned scars to help us take Haysto to the next stage. We’re proud of the remarkable talent in our business and wouldn’t be where we are without them. A big thanks to the entire team for their incredible efforts this year.”